Archive for the: 'communication' tag
Drivers and performance outcomes of relationship learning for suppliers in cross-border customer–supplier relationships: the role of communication culture
Wednesday, March 3rd, 2010Published in the Journal of International Marketing, 2010, 18 (1), 63-85.
Authors: Jean, Ruey-Jer “Bryan”, Rudolf R. Sinkovics, and Daekwan Kim
What is the paper about?
With the...Read Full
Reclaiming Creativity
Saturday, October 24th, 2009
Step two of the twelve step programme of organizational creativity kicks off below…
Step 1: Blind monks, elephants and other stories –...Read Full
The MBS Choir
Friday, October 9th, 2009Some of us can sing, some of us think we can sing but can’t, some of us have been told so often we can’t sing...Read Full
Who Shot My Fox – Or Why Are Brands Jumping on The Rural Bandwagon?
Wednesday, October 7th, 2009In this article I take a look at how brands are starting to jump on the rise of the rural and retro trends that have...Read Full
Unreal expectations
Monday, September 7th, 2009While conceding that CSR is a vital tool to helping businesses retain public trust, Tom Kirchmaier suggests that in some cases it can do more...Read Full
