Archive for the: 'Brands' tag
The Death of the Consumer
Monday, August 30th, 2010Part Two: War and A Kind of Peace
Many times, Adam Curtis’s film, ‘The Century of the Self’ is set against images of war. Herein lies...Read Full
The Death of the Consumer
Saturday, August 21st, 2010Part One: Media and the Engineering of Consent.
Adam Curtis’s ‘The Century of the Self’ changed my life. Many times its arguments are set against images...Read Full
Spirit of Independence
Friday, May 7th, 2010Spirit of Independence 1:
Some things seem to be beyond brand. They seem to be culture. They become communal; a collective statement of values, of purpose,...Read Full
Longfei Li
Friday, March 26th, 2010The purpose of this study is to investigate the congruence between brand image and consumer’s self-image in the retailing industry from a cross-cultural perspective. In...Read Full
Sustainable luxury
Thursday, November 12th, 2009A new consumer landscape heralds the return to a more profound and thoughtful version of luxury, argues Mark Tungate. Now that conspicuous consumption has fallen...Read Full
Who Shot My Fox – Or Why Are Brands Jumping on The Rural Bandwagon?
Wednesday, October 7th, 2009In this article I take a look at how brands are starting to jump on the rise of the rural and retro trends that have...Read Full
CUSTOMER LOYALTY- Customer centric perspective
Wednesday, September 9th, 2009This recession, triggered by the advent of the credit crunch, falling housing market, and job losses has definitely altered the economic climate. At the individual...Read Full
